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Joe Campbell, Phoenix Foundry: “Memorialisation and the new trends”

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In previous presentations Joe has discussed memorialisation and the growing trends of people memorialising in various ways outside of cemeteries. Joe will look into this further using sales histories of Phoenix to see what trends are occurring and what areas are growing to possibly help assist you with new marketing campaigns to help increase your memorialisation rates.

Joe has been employed by Phoenix since 1993 after completing a Sports Administration degree at the University of Canberra. During Joe’s time at Phoenix he has held several positions including administration, customer
service, regional sales manager, marketing manager and general manager. These varied positions have helped Joe to gain a vast understanding of the industry and in particular, the changing landscape in memorial requirements and expectations by the end customer.

Phoenix Foundry is located in regional NSW and specialises in creating cast bronze memorial and commemorative plaques.

CCANSW Principal Sponsor phoenix

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